Amy Chang is a leading authority in beauty and advanced skincare, recognized for blending a journalist’s curiosity with a scientist’s precision. With more than 2.4 million followers across platforms, she shares evidence-based insights through expert interviews, global beauty coverage, and educational content designed to make beauty science approachable.

Her career began at the Shiseido counter while she was studying for her Bachelor’s of Science degree in Communications, Culture and Media at New York University Steinhardt School of Culture, Education and Human Development and evolved through roles at L’Oreal’s Shu Uemura and a top Manhattan public relations agency after graduating before she returned to her first love—storytelling.

Today, Amy is known for transforming complex skincare concepts into clear, actionable knowledge, building one of the most trusted voices in the digital beauty space.

A 2024 Marie Claire “Power Player” and contributing writer for the Los Angeles Times, Amy’s expertise has been featured in The New York Times, Vanity Fair, British Vogue, The Cut, and Allure among others.

As a mother of two and lifelong student of beauty, she brings empathy and authenticity to her work, traveling to France, Japan, Korea and around the world to uncover and present to her loyal community the stories and innovations shaping today’s global beauty industry.