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Dirty Activewear? — The beauty industry has spent years under the microscope — clean-beauty, EU regulation, ingredient transparency. Apparel has somehow escaped the same scrutiny. I've never once questioned what my clothes are made of, or what they're coated in. But with news that the Texas AG just launched an investigation into Lululemon for allegedly violating consumer protection laws by selling PFAS-treated activewear, I'm starting to examine my closet with a questioning eye. And to be clear: Lululemon isn't the only one. PFAS have turned up in activewear across brands — Nike, North Face, and others — for years. Read more at APNews.com…

Goop Kitchen Lands In NYC — The era of the vanity brand is over. Brand failure is now public, fast, and dissected in real time. Five or ten years ago, a celebrity could collect a licensing fee and let a misaligned launch quietly die. Now the internet autopsies every flop — which, honestly, is a good thing. It's forcing celebrities and influencers to be deeply intentional about what they put their name on. All that to say: Goop Kitchen is so unmistakably Gwyneth that its authenticity is palpable and its success feels inevitable. I'm thrilled to see the ghost-kitchen, healthy-delivery model on the upswing. It opened in NYC yesterday — order the Chicken Salad. You can thank me later. Read more on Eater.com…

Kris Jenner Reportedly Unhappy With Her Facelift — Reports are circulating that Kris Jenner is unhappy with her facelift "slipping." (For a real breakdown of facelift slippage, watch the Mirror Mirror episode with Dr. Carl Truesdale.) And whether or not these reports are true, the underlying point stands: plastic surgery is a slippery slope — pun intended. Once you taste perfection and turning back the clock, you want to stay there. But biology, aging, and gravity don't cooperate. It becomes a constant game of keep-up. There is no such thing as perfection, and no such thing as stopping the clock. Time marches on, and results don't last — especially with a SMAS. Read more on Allure…

Is Miami Out-Wellness-ing LA? — LA built the wellness world as we know it — yoga, pilates, Erewhon, Goop, cold plunges, vegan restaurants — and exported that ethos everywhere. But lately, LA is hemorrhaging the very people who built the culture. Wildfires, crime, failed political leadership. The wellness class is affluent and mobile, and they're leaving in record numbers — landing, quite notably, in Miami. LA still has the mythology. Miami is building the momentum. Wellist Week — a citywide wellness gathering borrowing from the Art Basel playbook — just wrapped. Curious to see whether LA can pull itself together in time. Read more on WellistWeek.com…

Is Anyone Else's Nervous System Tired of Outrage Marketing? — The numbers don't lie: making people angry pays. American Eagle is riding a high after adding an estimated $400 million to its market cap off the Sydney Sweeney campaign — yes, the "good jeans / wink wink, good genes" one that had the internet in a tizzy. So what does this mean? More rage-baiting ads, more manufactured controversy, more outrage dressed up as branding. And I don't know how much more my nervous system can take. Read more on Yahoo Finance…